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The Role of the CEO

This article is from an interview I did recently with a long-time friend and serial entrepreneur Danny Shader. We were talking about what makes a great CEO of a product company, and I loved what he had to say. I first worked with Danny at Netscape. After Netscape, he...

Building High Performance Teams

This article was contributed by Marty Abbott. Professional sports teams know that having the right team to accomplish the job is critical to reaching their ultimate goal each season. Furthermore, they understand that the right team today might not be the right team...

产品管理in an Agile Environment

Many software product teams are either currently experimenting with Agile methods, or have recently moved. I have written elsewhere about the benefits of Agile methods, including Scrum and XP, but I wanted to highlight here the keys for product management in an Agile...

产品管理vs. Engineering

If a great product is the result of combining a real customer need with a solution that’s just now possible, then it’s easy to see why the relationship between the product manager and the engineering team is so critical. The product manager is responsible for defining...

Personas for Product Management

Product management is all about choices. Making decisions about what opportunities are worth chasing, which problems are worth solving, what features will provide the most value, what the best time-to-market trade-offs are, and which customers are most important....

产品管理vs. Project Management

Earlier I’ve written about how important it is to clearly distinguish the roles of product management and product marketing (see Product Management vs. Product Marketing). But many companies suffer from a related problem, which is when the roles of product management...

Prototype Testing

Readers of these articles know that I view the high-fidelity prototype as the primary means of describing the product to be built. I have written elsewhere why a prototype is significantly more useful to the product team than the typical paper-based specification....

Product Discovery

Have you seen this situation before? Your company gets all excited about a product idea, and as product manager you are asked to define it. You are told that the engineers will be finished with their current project in 4 weeks, so that means take all the time you...

Recruiting Product Managers

Probably the single most common question I get from CEO's is where to find great product managers? I tell them that often they're already in their organization, hiding under a different title - maybe a software engineer, designer, or an SE, just waiting to be...

Managing Product Managers

In my last article (Product Management vs. Product Marketing) I discussed why product management is very different from product marketing, and how critical it is to have capable product managers. The note seemed to strike a chord in that a record number of you wrote...

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